You only need three blocks to build a successful fundraising program:
At its essence, good fundraising is:
- Asking a person to help your beneficiaries
- Thanking them when they give a gift
- Reporting back to them on the impact of their gift
Look at your organization and your fundraising materials. Are you great at Asking donors to help your beneficiaries?* Do you Thank donors promptly and emotionally? Do you tell donors what their gift accomplished?
If not, you could be raising more money.
The great news is that there are best practices for each function. They are learnable and repeatable and are in the very book that you’re holding. You can do it if you’re a one-woman development shop, you can do it if you have a twenty-person development team.
Let me repeat something important; you can learn how to be a great fundraiser. Being great at fundraising is a knowledge issue, not a talent issue.
This blog will teach you how to be GREAT at Asking, Thanking and Reporting. Master each of those three skills and you’ll be on your way to being a successful fundraiser and helping your organization raise a ton of money.
It’s that simple. It’s radical. It’s radically effective.
