Now is the time to Thank Your Donors!


It is important to have great thank you letters if you are going to leverage the power of Ask, Thank, Report, Repeat.  We recently reviewed a thank you letter for one of our clients.  Here’s a short summary of what it takes to write great thank you letters.

  • Acknowledge the donor’s gift (and amount) in the first sentence or first paragraph.
  • Shower the donor in gratitude.
  • Tell the donor what their gift is going to do (and what their previous gifts have done). Give them credit for these things (as opposed to thanking them for their partnership in doing them).
  • Thank the donor profusely and with emotion.

Now you know what it takes to write great thank you letters.  Go for it.  Give it a try next time you are thanking a donor for their gift.


Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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