When you’re in a band, it’s much more enjoyable to walk onstage when you know how to put on a good show.
But when your band performs its first shows, you don’t know yet how to put on a good show. You need to perform a lot of shows before you get good, before you have that “earned confidence” when you walk out in front of a crowd.
It’s the same thing with your fundraising materials; it’s much more enjoyable to send out a letter when you know it’s a good appeal.
But when you send your first appeals, you don’t know yet how to write or design a good appeal. You need to send a lot of appeals before you get good, before you have that earned confidence that “this appeal is going to raise a lot of money for us.”
Just like with the band, you have to practice before you get good.
The incredible thing is that in fundraising, you don’t need confidence when you start! Your audience is friendly to your fundraising. Your donors care about the cause you’re working on, and they want to help!
It is on you to get started, though.
