Everything You Send Makes You More Effective

Practice

All your bad appeals and e-appeals are useful and essential steps on the journey to great appeals and great donor communications.

No small nonprofit arrives on the scene sending out fantastic fundraising.

Nobody starts a nonprofit or ministry because they want to send out mail and email.

So you have to believe that a) “each piece of mail or email your organization sends out is an experiment and an opportunity to get better” and b) you’ll engage your donors and raise some money, too.

That’s a pretty good 2-for-1, no?

What simple email could you send out this afternoon that would be another “step on your journey” to great appeals and great donor communications?

Steven

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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