How to Focus on One Specific Program Yet Still Raise Undesignated Funds

I teach often about the power of using specific offers – highlighting specific programs or even parts of programs – in your appeals and e-appeals.

Then a good question always comes up:

“But how do I raise undesignated funds in my appeal letter if my appeal focuses only on one program?”

This video answers that question.

In the video I show you the things you need to say in your appeals, and the places you need to say them, to have your appeal raise undesignated funds.

I also share how to think about this approach – which is new for most people.

It’s just 5 minutes long. But watch it so that you too can enjoy the benefits of raising more money, benefits that come from talking about specific programs or parts of your organization – while raising undesignated funding!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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