I teach often about the power of using specific offers – highlighting specific programs or even parts of programs – in your appeals and e-appeals.
Then a good question always comes up:
“But how do I raise undesignated funds in my appeal letter if my appeal focuses only on one program?”
I also share how to think about this approach – which is new for most people.
It’s just 5 minutes long. But watch it so that you too can enjoy the benefits of raising more money, benefits that come from talking about specific programs or parts of your organization – while raising undesignated funding!