When a someone makes a donation to your organization it is your number one job to thank them promptly and emotionally.
For Major Donors, I try to thank them 5-times for every gift they make. This includes the receipt letter, a hand-written comment on the receipt letter, a separate hand-written note, a phone call, email, gift, etc.
You goal this week is to find creative ways to say thank you to your donors for making the world a better place. Look for new ways to thank your donors promptly and emotionally. Tell them what is going to happen in the world because they gave a gift.
And remember, don’t thank your donor for giving to your organization or to your programs. Instead, honor the donor by telling them what is going to happen in the lives of the people you serve or cause you represent because they gave a gift.
Saying thank you is the best way to build genuine, mission-driven relationships with your donors.
[Originally posted Feb 2015]