The 5 Things Every Great Development Director Knows


We were recently asked a great question, “What 5 things should every development director know?” Here’s our answer.

  • Your donor list is your most important asset. Back it up, keep it up to date and know who is on your list and why.
  • Segment your list into giving groups based on amount given or other factors like giving frequency. Know your donors giving patterns and communicate with them based on those patterns.
  • Encourage donors already giving to your cause to continue giving. Keeping donors costs you less money and time than it does to acquire new donors.
  • Build a clear and visible fundraising offer. Great offers state the problem, solution, make the solution a great value and create a level of urgency.
  • Learn how to enjoy asking for money. You are asking donors to help solve a problem or make the world a better place.  Donors are happier, healthier and wealthier than non-donors.  You are helping them live a better life!
  • Ask for more and ask more often.  Most of us aren’t asking enough.

Watch the video!  We created a 3 minute video that gives you deeper insights and information into this subject.  To receive the video along with other timely fundraising resources periodically delivered right to your desktop – register with Better Fundraising For All using the form on the right side of this page.  ======================>

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Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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