The power of relevance in fundraising

Fundraising is Beautiful Podcast

It’s pretty simple, really: Fundraising works when it’s relevant to donors. When it’s not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that relevance to your donors — even if you don’t raise money for natural disasters.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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