Fundraising is a specialized form of communication. It’s just plain odd in many ways. In this first part of a three-part series on the conventions and norms of fundraising, we look at the the way fundraising copy is written, and why it contains so much of these things:
- Urgency
- Emotion
- Low-grade reading level
- Repetition
- A P.S.
- Length
- Conversational approach
- Direct style
If you’re someone who must okay fundraising copy, if you’re writing fundraising copy, or if you hope to do either some day, this podcast will be a goldmine of practical information for you.
