How to Tell If Your Fundraising Is Good (Part 1: Writing Style)

Fundraising is Beautiful Podcast

Fundraising is a specialized form of communication. It’s just plain odd in many ways. In this first part of a three-part series on the conventions and norms of fundraising, we look at the the way fundraising copy is written, and why it contains so much of these things:

  • Urgency
  • Emotion
  • Low-grade reading level
  • Repetition
  • A P.S.
  • Length
  • Conversational approach
  • Direct style

If you’re someone who must okay fundraising copy, if you’re writing fundraising copy, or if you hope to do either some day, this podcast will be a goldmine of practical information for you.

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