Each individual donor is like a wave rolling across the ocean.
The wave formed before they met your organization. Their wave will continue rolling after they’ve left you.
Fundraising allows you to use some of a wave’s energy for your purposes.
But the creator of effective fundraising never forgets: your organization is tapping into their wave.
Author Profile
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screen
- Steven Screen
- Steven Screen
- Steven Screen
