You may have heard January called “Thankuary”…
It’s the perfect time to let your donors know how truly special and valuable they are. After countless emails, letters and phone calls (hopefully) towards the end of the year, January is a natural time to say “thank you.”
So, here are 3 ways you can thank your donors today… and they all take less than 5 minutes!!
1. Call a donor, say “thank you” and listen — Donors love to be thanked; they also love the chance to share why they gave. They’ll be surprised and delighted you took the time to reach out to them personally, even if they don’t pick up.
2. Write a handwritten note — Sending a personal note, written by a human (even if it isn’t you!), goes a long way. Mail it on personal stationery, or even in a hallmark card-sized envelope. It can be short and sweet. They won’t forget it.
BONUS TIP: Want to reach even more donors? Have a “thank you card party” at the office and give everyone 10 cards and a short script!
3. Forward an already-planned mass email — Does your organization already have a thank you email planned for January? Take a minute to forward that to a special donor right from your email before the main email goes out to everyone. You could even share a little “before and after story” that made you think of them.
Every 5 minutes counts! How many donors can you thank today?!
PS — Need more ideas for Thankuary? Use this Cheat Sheet (with examples) for how to run a great Thankuary campaign!
