Our friends at Bloomerang recently surveyed several hundred nonprofits about donor retention. Then they created this great infographic to summarize their findings.
First, I’d encourage you to take a minute to view the infographic. The more time you spend thinking about donor retention, the better. We think retention is the single biggest indicator of whether your organization is communicating well you’re your donors.
Next, look at the third pie chart. This basically shows that if you measure your retention rate, you’re more likely to improve it. That’s incredible. But it proves the old quote right; “If you can’t measure it, you can’t manage it.”
Be sure to measure your organization’s retention rate at least once a year. You’ll know whether your donors are finding value in their gifts to you – and you’ll likely improve your retention just by measuring it!