Two Groups of Fundraisers

Two groups.

Some people think all fundraising looks and sounds the same.

You’ve met and worked with these folks. They get kind of annoyed with fundraising materials because – to them – the letters and emails all seem to blend together. Ugh.

On the other hand…

There’s a second group of people who see and appreciate the differences in each piece of fundraising. They appreciate that no two pieces of fundraising are the same.

The people in the second group enjoy the details. The people in the second group have more fun.

By the way, it’s people in that second group who you want creating and evaluating your fundraising.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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