3 steps to effective storytelling in fundraising

Fundraising is Beautiful Podcast

Storytelling that persuades donors to action isn’t magic. You just have to make sure your has these elements:

 

  • It’s about the donor (not about your awesome organization)
  • It leads to the donor taking action — entering the story
  • It’s unfinished — you want to donor to create the satisfying end to the story.

 

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