3 steps to effective storytelling in fundraising

Fundraising is Beautiful Podcast

Storytelling that persuades donors to action isn’t magic. You just have to make sure your has these elements:


  • It’s about the donor (not about your awesome organization)
  • It leads to the donor taking action — entering the story
  • It’s unfinished — you want to donor to create the satisfying end to the story.



Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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