Fall Fundraising Is Here!


September is here and December is right around the corner.  What are you doing to maximize the most fruitful time of the fundraising year?  Here are a few pointers.

  1. Thank your donors now!  Send them a note.  Give them a call.  Thank them for making the world a better place because they made a donation to your cause earlier this year.
  2. Plan your year-end appeals now!  December will be here before you know it.  Now is the time to plan, write and produce your year-end fundraising appeals.  Direct mail, major donor proposals, special event requests.  Don’t wait until the last minute.
  3. Learn from others.  Make five $10 donations to different organizations and see first hand how they thank and report back to you.  Learn from the big organizations that have spent millions of dollars testing their donor development.  It’s the best $50 you could spend!

Make the most of every day.  It will be December 31st before you know it!

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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