Do you ever wonder if your donor communications are truly donor-focused? Check what you’re saying against this list:
- Donors are the heroes of most of the stories you tell.
- Donors get prompt, detailed, and frequent information about the impact of their giving.
- Donors has control over how you communicate with them.
- Design is appropriate for donors — not aimed at internal audiences.
Author Profile
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.