5 game-changing pieces of advice for fundraisers

Fundraising is Beautiful Podcast

Five quick, easy-to-understand, easy-to-implement pieces of advice that have transformed our work over the years:

  1. Donors fund outcomes, not processes.
  2. If you like it, it probably won’t work.
  3. There are many best practices in fundraising that will probably work for you.
  4. Sell the sizzle, not the steak.
  5. Fundraising is good for donors.

Learn how these short bits of wisdom can transform your fundraising. Plus at least one bonus piece of advice!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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