The Secrets of Major-Donor Fundraising

Fundraising is Beautiful Podcast

A lively and useful interview with Jeff Schreifels of Veritus Group and co-author of the excellent Veritus Group Blog.

We talk about the differences between raising funds from major donors and raising funds in general (there aren’t many differences). Also, the “secrets” of major-donor fundraising are hardly secret at all.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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