You know how when you start making pancakes, the first couple of ‘em aren’t quite right?
Either the batter’s too thick, or the pan isn’t hot enough, or that little brown ring around the edge of the pancake that you like doesn’t happen.
The point is, you need to make a couple before you get everything dialed in, and then pancakes come out the way you want.
Your fundraising is the same way.
If you’re only sending a couple pieces of fundraising a year, there’s almost no chance they come out the way you want them to. It’s been so long since you made the last one that you just don’t have everything dialed in. It’d be like making one pancake every week.
Contrast that to the rhythm of consistently making & sending fundraising. Plus looking at the results to see what’s working best. And then getting that “sense” of what’s going to work and what isn’t.
Just like with making pancakes, it’s when you get in a rhythm that the magic happens.
