Steven Screen, Author at The Better Fundraising Company

Please Don’t “Continue To”

Steven Screen | January 6, 2022December 23, 2021Ask

When you ask a donor for a gift in an appeal or e-appeal, you will raise more money if you can focus the donor’s attention on the change that their gift will cause.

Unfortunately, organizations often accidentally emphasize the lack of change that a donor’s gift will cause – and they raise less money because of it.

This is happening every time you see the phrase “continue to” in an appeal or e-appeal.

Example Time

Here are three examples of how “continue to” causes an organization to raise less money from appeals that recently came across my desk…

“Your gift to the Annual Fund enables us to continue to provide the necessary support, programs, and services to our students.”

According to that sentence, will anything change if the reader gives a gift? Nope. If the reader gives, the “necessary support, programs and services” will continue to be provided. There will be no change if the reader gives a gift.

Here’s another example:

“Please join us in making a contribution so we can continue to do work like this…”

If the reader gives, the work will continue to get done. There will be no change.

“Your help is needed now more than ever, so we can continue to provide safe, stable and affordable homes to those in need.”

If the reader gives a gift, the work will continue to get done. No change.

How To Emphasize Change

Here’s how to emphasize the change, using two of the examples above.

Original copy:

“Your gift to the Annual Fund enables us to continue to provide the necessary support, programs, and services to our students.”

New copy:

“Your gift to the Annual Fund will provide necessary support, programs and services to our students.”

Even better copy:

“Your gift to the Annual Fund will provide necessary support, programs and services to a student.”

Compare the “even better” copy to the original. Doesn’t it feel stronger and more direct? I can more-or-less guarantee that it would raise more money.

Here’s the second example from earlier:

“Your help is needed now more than ever, so we can continue to provide safe, stable and affordable homes to those in need.”

New copy:

“Your help is needed now more than ever to provide safe, stable and affordable homes to those in need.”

Even better copy:

“Your help is needed now to provide a safe, stable and affordable home to a family in need.”

Every single one of those sentences is accurate and truthful. But the “new” and “even better” copy would help those organizations raise more money.

2022

In our experience, one of the qualities of successful appeals is that the change that the donor’s gift will make is obvious to the reader.

Your appeal letter is likely to raise more if it tells your donor that their gift will cause meaningful change, as opposed to funding the status quo.

So watch out for “continue to” in your fundraising this year – make sure you’re not accidentally downplaying the big change your organization makes in the world.

Because donors give gifts to make a change. To right a wrong. To stop an evil. To help a person. To advance a cause.

Ask donors to make a meaningful change with their gift and you’ll receive both more gifts and more meaningful gifts.

Fundraising is a Pie-Eating Contest

Steven Screen | December 23, 2021December 22, 2021Repeat

It’s the best line I’ve ever heard about fundraising:

Fundraising is a pie-eating contest and the prize for the winner is… more pie!

Feels true, doesn’t it? You have a great fundraising year, and the result is that you’re asked to raise 7% more the next year.

It’s a great, crazy job we have.

My hope for you is that you ate a lot of pie this year, and you get a few days off to enjoy it.

Enjoy your holidays… more pie awaits!

Imagined Constraints Can Lead to Real Revenue

Steven Screen | December 21, 2021December 13, 2021Repeat

The following is a guest post from Mike Duerksen of Buildgood in Canada.

The exercise he proposes is a GREAT way for your organization to uncover (quickly, in my experience) actions you can take next year to help you raise more money and keep more of your donors.

Think of the exercise as making your fundraising healthier & more robust and increasing your organization’s immunity to difficulties.

The little boy isn’t limited by the shape of the cardboard box.

Yesterday it was a secret cave. Today it’s a plane flying through the skies. Tomorrow it might be a pirate ship.

His only constraint is his imagination, not the four walls that box him in.

And that’s the power of constraints: they force creativity.

Right now your nonprofit might be in a cardboard box. And you feel stuck. And you’re waiting for the day when the walls come down again.

But what if the pandemic is giving you a rare chance to think creatively about how you can free yourself of the ways you’ve always done things?

What if you can use the new limits imposed on you to re-imagine the ways you show up in the world?

And what if you can actually improve your fundraising and future-proof your revenue to protect yourself from the next crisis?

Chances are you can…by playing a game of constraints.

What Is A Game Of Constraints?

A game of constraints is a simple exercise where you imagine a scenario that might seem impossible or unlikely.

Then you brainstorm as many ways as possible to overcome the problem.

You’ll be surprised how quickly you can free your mind from thinking:

“We can’t do that!” to
“This is tough, but maybe not impossible” to
“Here’s one way we could respond that would solve the problem”

You can have a lot of fun playing these games and stretching your imagination. But you’ll also feel energized about the opportunities ahead.

You’ll be more confident in your ability to solve potential problems. And you’ll identify where you are weak today, so you can become more resilient for tomorrow.

Ready to play some games?

5 Games You Can Play Today

Here’s a few scenarios to get you started…

1: A WORLD WITHOUT THE MAIL

Imagine a world where the postal service is no longer operating. From one day to the next, you can no longer reach your donors by mail. How will you communicate with them?

This is a great game to start with because we have seen postal strikes before. And when COVID hit, some print houses weren’t sure at first if they would keep operating

Chances are the options you came up with were to email, call or use social media to reach your donors.

Now ask yourself: How many emails do we have on file? What’s our email open rate? How many phone numbers? How many cellphone numbers? What do we need to do today to make sure we increase emails and phone numbers on file?

What you’ll discover: You likely need a better strategy to harvest donor email addresses and phone numbers.

2: A WORLD WITHOUT EVENTS

Imagine a world where you are no longer able to host any fundraising events in person. How do you engage current donors so they feel like they are still part of a community of givers? How do you attract new donors? What tools or approaches do you use instead?

This one hits close for many nonprofits right now. Some are finding success (and profitability!) moving to online formats.

Others are discovering that simply moving your event online is not a sound strategy — you have to re-invent the entire experience.

And some are letting go of events altogether, replacing them with something else.

What you’ll discover: There are many ways to draw donors closer to your mission outside of special events that may yield higher net revenue, save you time and give your donors a greater sense of connectedness.

3: A WORLD WITHOUT GRANTS & GOVERNMENT FUNDING

Imagine a world where you can no longer get funding from public and private foundations, governments and other institutional funders. How will you raise your yearly budget? How much more will you need to raise from individual donors? How many more individual donors do you need to get there?

This is one of the most important games you can play if you rely on applying for large grants and government funding every year.

Priorities for funders change. Governments change. Key relationship players at foundations change.

Don’t wait until you are denied funding before creating a strategy to diversify your income.

What you’ll discover: You may need to invest in your individual giving program a lot more in the coming years to protect your mission from future volatility.

4: A WORLD WITHOUT MAJOR DONORS

Imagine a world where the largest gift you can secure from anyone is $10,000. How many $10,000 donors would you need? How many $5,000 donors? Or $2,500? How would you identify who in your donor file can upgrade to give close to $10,000? How would that change the way you treat your donors?

Some organizations are getting the highest gifts in their history right now. Others are seeing major donors sit back a bit while they evaluate the situation.

Meanwhile, foundational donors — those in the “mass” file — are stepping up. Many just needed to be challenged with a clear and urgent problem to solve.

What you’ll discover: You likely have hidden value in your middle donor file — and you likely need a strategy to help each donor in your mass file give the best gift they can.

5: A WORLD WITHOUT DONOR ACQUISITION

Imagine a world where you can no longer acquire new donors. All you have to work with is your existing records in your database. How will you ensure your active donors don’t lapse? How will you convert your loyal donors to monthly givers? How will you upgrade your active donors to middle donors? How will you upgrade your middle donors to major donors? How will you re-activate your lapsed donors?

The point of this game is to help you realize that you can grow the value of your current donor file. You just need to pay some attention to the donors you’re at risk of losing.

Because the donors you already have are a lot more valuable than the ones you hope to acquire.

After playing this game, you’ve probably identified a few ways you can become a smarter fundraiser using the resources at hand.

What you’ll discover: You have a lot of room to improve your donor retention, and win back donors who haven’t engaged in a while.

Your Next Steps: Play A Game With Your Team

Now it’s your turn.

Pick one of the games above. Or create your own scenario. Then gather your team.
Split into smaller groups and brainstorm. Make sure each person knows there are no bad suggestions, as long as they stay within the given constraints.
Share your answers. Have each team read out their answers to each other.

What you’ll end up with is an invaluable source of raw ideas that will help you uncover better ways to serve your donors, make your fundraising more resilient and position your nonprofit for growth.

And you’ll notice your mindset will shift.

You’ll feel more prepared to meet this moment in time. You’ll be more optimistic about your ability to raise funds.

You’ll start to see the cardboard box you’re in not as a limitation, but as an opportunity to create something new.

And you’ll feel more confident that you can emerge stronger…thanks to the power of constraints.

Big thanks to Mike for letting us share his post with you. And if you’re interested in more from Mike, here’s a link to his podcast that’s focused on practical fundraising tips and strategies.

The Master of Monthly Giving

Steven Screen | December 16, 2021December 15, 2021Repeat

The following is a guest post from Erica Waasdorp of A Direct Solution.

Erica has more experience at every level of monthly giving than anyone I’m aware of. Big orgs, small orgs, programs just starting, you name it, Erica understands how it works and knows what to focus on next.

I’m sharing her post below because of the list in the middle. Regardless of whether you’re thinking about starting a monthly giving program or you have a thriving one, if you read the list you’ll find at least one actionable thing you can do to help your program work a little bit better.

During a recent webinar, someone asked me: “Does the timing of the launch of your monthly giving program make a difference? Are there certain times of the year that are better to start a monthly giving program?”

My answer is twofold:

If your organization is really gung-ho about monthly giving — as in, you almost care more about generating sustainers than one-time gifts — then by all means, go for it!

There is really no bad time to launch your monthly giving program. HOWEVER, it’s crucial that you have everything ready before you launch.

If you don’t have the people or the time to prepare, please do yourself a favor and hold off for a bit. Year-end is a busy time, so the last thing I’d want to do is add any more stress to your plate.

Knowing how you are probably as busy as a one-armed paper hanger, here’s what I recommend you do instead:

Just focus on getting as many one-time gifts in now during the year-end giving days — Giving Tuesday, holiday giving, etc. Then take one hour a week during the next two months, and chip away at getting everything ready for a launch in January.

Print out this list and just cross off each item as you go along:

Decide who’s going to be responsible.
Add monthly to your one-time donation page, if it’s not there already.
Create a monthly giving page if you don’t have one already.
Link the monthly giving page to other areas of your site and the pull-down menu.
See how the monthly gift will flow into your database.
If you can do pop-ups on your one-time giving page, create a pop-up to convert someone to give monthly.
Create the thank-you landing page/auto-responder, emails, direct mail, etc.
Create a letter to send out as a special invitation to those donors who gave at year-end.
Create a few emails to send out in January, inviting your email names to give monthly.
Create a special part in your homepage slider to link to your monthly giving page.
Create a launch email to send to your board, staff and volunteers first thing January, so everybody is aware of it.
Test everything before you go live!

If you just cross off the items on the list above, you’ll be ready to launch come January. What a great time to ask the donor to help 12 months a year.

Don’t worry too much about benefits or names if you think that’s going to take too much time; you can always add that later. The key is to ask your donors to give monthly first and make sure the recognition email and letter are in place. Send those right away. It’s always OK to “surprise” your monthly donors later with a special benefit. They’re getting the big advantage of feeling good by making a difference in a way they can afford.

Erica recently published a book on monthly giving and it’s brilliant. Here’s where to get it on Amazon – I can personally vouch that what she shares in the book will help you acquire more monthly donors, keep them for longer, and increase their lifetime values. It’s that good!

Want to See Expertise in Action – and Steal Ideas for Your Organization?

Steven Screen | December 14, 2021December 10, 2021Ask

The following is a guest post from John Lepp of Agents of Good in Toronto.

It’s a tour (de force) through a successful direct mail package. John calls out 26 different ideas that you can use for your organization’s direct mail appeals. (Many can be used for e-appeals as well.)

John and his business partner, Jen Love, know their stuff. This is well worth your time!

The summer (in North America anyhow) tends to be a quiet time for sending out mail appeals.

They can be a little hit or miss.

Late this spring, we were working on a June mailing for STEGH Foundation (who I wrote about this past January and their YE appeal).

And like the mailings before it, we applaud Amanda Campbell and the whole team at STEGH for going the extra mile for their appeals and their donors.

I worked with Rachel Zant on this appeal and we wanted to share the 26 ideas that you can steal right now to make your next appeal more successful.

I’ll go first!

Outer Envelope

Was a 9”x6” envelope. Testing tells us that almost anything other than a white #10 will do better in the mail.
It was closed face. It didn’t have a window. Makes it look more like personal mail than using a window.
We asked the letter signer, Jacqueline Bloom, to hand write her name and return address for us and we scanned that in and put it on the outer. No logo, no focus on this PMS colour or this specific font. This makes the outer look more personal from Jacqueline to the donor. Which is the point. Obviously.
We used a personalized mail indicia. Testing has shown us that a commemorative stamp > first class generic stamp > visual indicia > standard indicia > meter postage…
We used an image of lilacs in the indicia. Anyone in southern Ontario would know what that is and instantly be able to smell them since they are everywhere and gorgeous at this time of year. All of these things add up to a highly engaging and ‘openable’ envelope.

All of these things add up to a highly engaging and ‘openable’ envelope.

Next is the letter.

It was designed to look like a personal letter from Jacqueline to me, the donor. Personalized, indented, lots of white space, hardly any ‘design’ and used a large serif font.
Emphasis. Look at what is bolded and underlined. Some donors will only read or look at these things and make a decision to give or not. Make sure everything that you highlight will keep them engaged or move them to give.
We cut off the last paragraph on page one. I know a lot of people who HATE this. Think it’s a mistake. It isn’t. It’s done so the donor will flip the letter over to keep reading.
We also used a helpful “Please turn over…” written by Jacqueline as well.
We included a photo of Jacqueline by her signature so donors could envision who was talking to them in the appeal. Humans give to humans and we are constantly trying to remind donors that they are talking to other humans.
Jacqueline’s signature is very clear. You can see she took the time to write it out cleanly so it is readable. This very small thing does send visual clues to your donor – that you CEO or ED isn’t so important that they don’t have the time to ensure that their name is written cleanly.

The reply form.

It is full size. 8.5” x 11”.
It is personalized for me. The donor.
The gift array was also personalized to my previous giving.
We included an option for giving $198,000 – which is what we needed to raise. Doing this might seem a bit cheeky (and it is) but there have been instances where donors have checked that box or at the very least give a little more than what they tend to since they actually know what you are going to do with their gift.
It has a ton of white space.
If a donor wanted to give online or by phone, we made it easy to figure out how to do that or who to talk to!

Finally, we added a lift note.

Lift notes of almost any type tend to do just that – lift response. Try adding something that rounds out the case or adds a little more detail to the appeal in some way.
We decided to add a photo of the thing we were raising funds for.
We had Jacqueline write out the message, which makes it feel far more personal than just type setting it.
We also included a business reply envelope, postage paid, for the donor to send their gift back in.

Rachel’s perspective and 5 bonus tips:

This letter started off as a bit of a struggle for me, I have to admit. I’d already written a great letter for this appeal – asking donors to fund a new ventilator. It was a slam-dunk, highly emotional, compelling letter about the most basic of all human needs: the need to breathe.

But then we found out the ventilator had already been funded. Back to square one.

We learned the hospital urgently needed to fund a new C-Arm. It didn’t sound all that exciting at first – not after a letter about a new ventilator during COVID. However, our amazing contact, Amanda, hooked me up to an interview with a wonderful hospital staff person who was able to tell me in great detail just how vital this piece of equipment actually was.

The ever-talented John Lepp suggested I imagine the sounds this machine might make (or not be making). And from there, it was pretty easy to start writing.

Here are my top five tips and takeaways:

Start with YOU! You’ll notice I started the first sentence off with a “you”. Sure, the lead would still have been compelling without it – but the “you” draws the reader in to become a part of the scene. The next few sentences set that scene up in vivid detail.
Short and sweet. I purposely started off with short sentences that are easy to read and scan. You want your donor to keep on reading until they get to the ask! You’ll also notice the lift note copy is very short too – just a handwritten note on the back of a photo.
Ask for one thing. The ask is very direct, urgent and for one thing only! It clearly explains the machine and the need, and that’s it.
Tangibility. I did the math and divided the cost of the machine by the number of donors receiving this appeal and it worked out to a nice ‘affordable’ amount for your average person, so that became our first ask amount. I’ve used this approach in other letters and it’s worked out well.
Be consistent. The “Yes-line” or CTA on the reply form reiterates the ask in the letter. It’s not the same generic line used in every single reply form sent out. All the pieces in this package are related to the same subject.

We decided to share this appeal since on the surface, it’s one of those not too sexy, a bit boring and standard appeals you all should be doing but don’t take the time to since you are in a rush to get to whatever is next in your schedule or focusing on the shiny other thing someone in the office is waving around.

This appeal only dropped a few weeks ago but is performing very well and strangely, is reactivating some long lapsed donors at a surprising rate. (Donors who haven’t given in 6 to 7 years are responding at 4.2%!!!!)

If you want to talk about this appeal more or how we can make your appeals stronger this fall, please reach out anytime to chat!

John has a book coming out soon (which I will absolutely be reading). Sign up for their newsletter on their website if you’d like to hear when it releases!

Two Letters in One

Steven Screen | December 7, 2021December 7, 2021Ask

The previous post introduced readers to a big idea:

Successful direct mail appeals tend to be written to communicate the main message in a) just the areas a donor is likely to see as they glance at your letter, and b) in the letter as a whole.

Why? Because a large percentage of your donors will just glance at your letter and make a decision for whether to give – or not. And you want your letter to be effective for both “Glancers” and for people who read the whole thing.

So how do you write a letter that works for Glancers and Readers?

It looks something like this:

The top-center or top-right corner of the letter contains a short blurb about the Need or about what the donor’s gift will do to help.
The first three-ish paragraphs tend to summarize the whole letter. They share why the donor’s gift is needed, what the donor’s gift will accomplish, and ask the reader to send in a gift today.
The middle section of the letter tends to go more in-depth. It shares more details about why the letter is being written, perhaps shares a story that illustrates the need for the donor to take action, and shares a bit more about what the organization does in situations like this.
The last couple of paragraphs tend to repeat what was said in the first three paraphs.

The Result

This results in a letter that “makes the whole case” in just the first few paragraphs. This ensures that almost anyone who picks up the letter will know what it’s about – which results in more gifts. Think of it as making half of your donors understand more about what their gifts help do – who wouldn’t want to make that improvement?!?

This results in a letter that can sound repetitive to internal audiences because it repeats the main ideas in a couple places. But the vast majority of donors (the audience for the letter!) don’t experience the letter this way. To donors, it sounds like a focused letter about something they care about.

This results in a letter that doesn’t “sound like us” – because if you’re going to summarize the whole case in three short paragraphs you don’t have time to talk the way the experts in your organization normally talk. But remember, if your letter doesn’t “sound like you” I think you should experience “not sounding like you” as a positive, not a negative.

Your Next Letter

The next time you write and design a letter, first go look at the heat map. Remind yourself (and anyone involved with approving the letter) that you’re writing two letters in one.

If you can make your letter work for both Glancers and Readers, you’ve done a great service to your organization and beneficiaries.

How? Because you’ve lowered the barrier to giving a gift. Instead of requiring a person to read the whole letter to know what you’re writing about, you’ve made it possible for Glancers to know – in just a heartbeat or two – why you’re writing them today and what they can do about it.

Do that and a surprising number of Glancers will send you a gift.

And your regular Readers will still send you their gifts.

You will raise more money and do more good.

You will have sent 2 letters in 1.

Lessons from a “Heat Map”

Steven Screen | December 2, 2021December 2, 2021Ask

The graphic above is what’s called a “heat map.” It tracks where reader’s eyes looked as they read this piece of direct mail fundraising. It also tracks the order in which the reader looked at each area.

There’s a LOT this can teach an organization about how to succeed in fundraising through the mail and email…

The “Heat Map” Lessons

Not all heat maps look exactly the same. But they generally look like this one, and they all teach the same lessons:

Most donors don’t read the whole thing
Most donors don’t read your letters in order – they “skip around”
Large type, and type in the upper right corner, will get more attention
They tend to focus on the beginning and the end
They are more likely to read words on the left side of the page than on the right side of the page

Many people at nonprofits find this news distressing.

I find it powerful.

Because once you know how direct mail works, you can use it to raise more money for your cause than you’re currently raising.

The Big Takeaway

So what do you do with this information?

Write your next appeal with the knowledge that you’re writing two letters in one:

One complete fundraising appeal needs to fit in the green areas (more or less). Because most people will scan your letter and decide whether to give a gift – or not – only by looking at the green areas. Your ‘letter in the green areas’ needs to contain everything a donor needs to know to decide whether to give you a gift today.
And the entire letter, from start to finish, needs to make sense for the minority of people who will read the whole letter and decide whether to give a gift or not.

The big idea here is that even though you only write one letter, it’s written and designed to work for BOTH groups of your donors.

The most effective direct mail appeals are written and designed to get the main message across in both the green areas and in the rest of the letter.

To do this well requires a particular style of writing. It’s a style that can be learned.

The tricky part – in my opinion – is to get people who don’t prefer that style of writing to see the reason for it and the benefits of it.

What To Do Now

So here’s the question: are your organization’s letters written and designed to get the main message across to both groups?

If your organization is writing and designing only for donors who read the whole thing, you can be raising a LOT more money.

If that’s you, here are the steps I’d follow. Make sure that the “powers that be” at your organization know about:

Heat maps and the lessons they teach
How you have two groups of readers
How it’s more inclusive to write letters that work for both groups
And how writing for both groups will raise you more money because you’re multiplying how many people receive your message.

In the next post, I’ll talk about how to write an appeal that works for both groups.

If this were a normal post, I’d go ahead right now and share how to write this type of appeal. But I find that it’s not the “tactic” of writing for both groups that holds organizations back from doing it.

What holds them back is either the belief that it doesn’t apply to their organization, or that they don’t like that style of fundraising letter (or email).

So let’s just sit for a couple of days with the idea that there’s a style of fundraising appeal that’s written only for people who will read the whole thing. And if that’s the style your organization is using, in my experience your message is not reaching a very large percentage of your donors, and you’re not raising as much money (and doing as much good) as you could be.

Don’t Limit Your Donors

Steven Screen | November 30, 2021November 30, 2021Ask

Thought you’d like to see some advice that Jonathan Steck shared recently around the ol’ Better Fundraising water cooler.

We serve a bunch of organizations who – perhaps like people at your organization – are worried about the increased amount of fundraising they plan to send out during the last few weeks of the year.

Jonathan is our Creative Director, and he sent the following email to our team:

Hey gang,

We’re getting a handful of clients lately who are pushing back on the amount of fundraising content we’re recommending be sent at this time of year.

This is not unusual.

I mentioned this in our traffic meeting yesterday, but one of the better responses you can provide clients who are concerned with volume at year-end is this:

We shouldn’t decide when the donor gives, or how they should spend their money. Let the donor make that decision.

The moment we (as fundraisers) stop sending appeals, we immediately limit a donor’s opportunity to give. Organizations think they are being considerate of their donors, but they’re really robbing them of the chance to make a difference in the world.

So, if the objection comes up, just encourage your clients not to cancel their year-end content. Let the donor make the decision to give or not.

Happy fundraising!

I love this. It treats donors like adults.

Don’t let fear set your boundaries for how much fundraising you do in the next few weeks. (Or ever, for that matter!)

Quick Example

And here’s a quick example for you. Jonathan and I just got out of a meeting with a nonprofit who followed our advice. They just completed a campaign where they sent 18 emails in 18 days.

They are thrilled with how much money they raised. They raised 60% more than they did last year. And they didn’t see any of the negative consequences that some of their staff feared: no mass amounts of unsubscribes, no angry calls from major donors.

Just money coming in, day after day for 18 days. Money they can use to do more of their mission.

Our Job as Fundraisers

Our job as Fundraisers is to be “sold out” for our beneficiaries or cause – and NOT to limit how much or how often a donor can give.

If you’re thinking it won’t work for your donors, or that your donors are special for some reason, read this.

This year-end, use optimism as a tool.

And as Jonathan says, Happy Fundraising!

Happy Thanksgiving!

Steven Screen | November 25, 2021November 22, 2021Thank

Thank you for the work you do!

On behalf of your beneficiaries or cause, you make the generous act of asking donors to help. That’s a gift to who or whatever you serve, to your organization, and to your donors.

Fundraising is often hard, draining work. You have to see and hear so many stories that are tough. Then you have to share them. You have to be other-focused. All of which is wearing.

But there are so many parts of fundraising to be thankful for! For the funds you help raise that make your organization’s work possible. For increasing people’s awareness of what you’re working on and giving those people a chance to do something about it. For the incredible changes made possible by your organization.

You make the world a better place! As Dr. Martin Luther King says, “The arc of the moral universe is long, but it bends towards justice.” Thank you for “bending the arc” towards justice – and we at Better Fundraising love getting to be a small part of the great work you do.

Thank you for being a Fundraiser, and have a wonderful Thanksgiving!

~ Jim & Steven