At the heart of Ask, Thank, Report, Repeat you will find a donor focused communication rhythm. This rhythm is what makes your donors feel great and motivates them to make future gifts.
As you enter in the new calendar year it is time to create and implement your 2015 fundraising plan. Best fundraisers know that this means analyzing what worked in 2014, getting ride of what didn’t work and doing more of what did. This is the Repeat part of the ATRR rhythm.