Best Fundraisers Repeat What Worked in 2014


At the heart of Ask, Thank, Report, Repeat you will find a donor focused communication rhythm.  This rhythm is what makes your donors feel great and motivates them to make future gifts.

As you enter in the new calendar year it is time to create and implement your 2015 fundraising plan.  Best fundraisers know that this means analyzing what worked in 2014, getting ride of what didn’t work and doing more of what did. This is the Repeat part of the ATRR rhythm.

To learn more about the Ask, Thank, Report, Repeat donor communication rhythm we created this short video for you.  Watch it here.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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