Donor acquisition vs donor cultivation — know the difference to succeed in both

Fundraising is Beautiful Podcast

Donor acquisition — in any medium — has a fundamentally different “ecosystem” form donor cultivation. Knowing the difference will make you far more effective in both.

We discuss the differences in response numbers, cost, messaging, and long-term impact between acquisition and cultivation.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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