When a someone makes a donation to your organization it is your number one job to thank him or her promptly and emotionally. I try to thank my donors 5-times for every gift they make. This includes the receipt letter, a hand-written comment on the receipt letter, a separate hand-written note, a phone call, email, gift, etc.
You goal this week is to find creative ways to say thank you for making the world a better place. To achieve this goal look for new ways to thank your donors promptly and emotionally. Tell them what is going to happen in the world because they gave a gift. Remind the donor whom they gave a gift to. Don’t thank them for giving to your organization or to your programs. Honor the donor by telling them what is going to happen in the lives of the people you serve or cause you represent because they gave a gift.
Saying thank you is the best way to build genuine, mission-driven relationships with your donors.