Donor Retention, Part 2: Four Simple Principles for Keeping Your Donors

Fundraising is Beautiful Podcast

Keeping your donors means developing relationships — two-way “conversations” with each donor about your cause. Follow this simple framework, and you’ll keep more donors for longer:

  1. Ask often and well.
  2. Thank promptly and well.
  3. Report back on the impact of the donor’s giving.
  4. Repeat the first three steps over and over again.

This is your path out of the recession and the retention problems that are plaguing fundraisers everywhere.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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