Donor Retention, Part 3: Why Donor Retention Is Down

Fundraising is Beautiful Podcast

Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition:

  1. Increased competition — more organizations are asking.
  2. Donors are consolidating their giving — more money going to fewer organizations.
  3. Generational change: Boomers are rapidly replacing the WWII Generation as donors, and their needs are different — more difficult for fundraisers to meet.
  4. Professional dilution. Not enough experienced, well-trained professional fundraisers to meet the growing demand.

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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