Donor Retention, Part 3: Why Donor Retention Is Down

Fundraising is Beautiful Podcast

Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition:

  1. Increased competition — more organizations are asking.
  2. Donors are consolidating their giving — more money going to fewer organizations.
  3. Generational change: Boomers are rapidly replacing the WWII Generation as donors, and their needs are different — more difficult for fundraisers to meet.
  4. Professional dilution. Not enough experienced, well-trained professional fundraisers to meet the growing demand.

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