As a follow up to my recent post about why organizations are still using email and snail mail to raise money, there’s one other idea I want to address.
This is for the people and organizations who are annoyed that they have to do fundraising in email and the mail.
This is like getting annoyed at having to go through Oregon when driving from Washington to California.
Oregon isn’t in the way, it’s on the way — if you want the fastest route.
Can you drive around Oregon and get to California? Sure, but it’ll take longer and be more expensive.
Can you get lucky and have someone give you a ticket on McKenzie Scott Airlines so you can fly to California? Sure, but the chances are pretty slim.
Fundraising in email and the mail isn’t “in the way” of a nonprofit raising more and having more donors; they are “on the way” to raising more and having more donors.
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screen
- Steven Screen
- Steven Screen
- Steven Screen
