So. You don’t have very many donors. But you want to raise as much money as those other organizations that have a lot more donors.
What can you do?
Well, if you can’t change how many donors you have, you can change how much of your donors’ attention you have.
An organization with 1,000 donors can raise just as much money as an organization with 2,000 donors IF it can earn and keep twice as much attention from its donors.
Small But Mighty
For most smaller organizations, in my experience, their “number of donors” is not the main factor that limits their fundraising.
The limiting factor is how much attention, engagement, and loyalty they earn from their donors through relevant donor communications.
So how can you increase attention, engagement, and loyalty? They are a function of your donor communications:
- Be vulnerable to increase engagement
- Increase your communications and you’ll increase attention
- Have a great offer to increase engagement
- Keep things urgent to increase attention and engagement
- Report back on what the donor made possible to increase loyalty
Donor generosity is astounding (which is one of the main lessons of the past 18 months). Trust in it. You can raise more money from your current donors than you currently are. But you must earn and keep their attention with relevant fundraising communications.
So. Want to raise money like an organization that has twice as many donors as your organization has? Click on the links above – they’ll show you how you can modify your donor communications to earn twice as much attention, engagement and loyalty.
But the first step is to believe that you can be raising more money from your current donors. An abundance mindset is what unlocks an organization’s ability to raise money like an organization twice its size!
