How to Tell If Your Fundraising Is Good (Part 2: Content)

Fundraising is Beautiful Podcast

Effective fundraising has some characteristics that you might find odd or off-putting:

  1. It’s simple.
  2. It’s about only one thing.
  3. There’s an obsessive call to action.
  4. It’s built around stories.
  5. It suggests specific amounts for donors to give.
  6. It’s all about donors (not about the nonprofit).

This action-packed program will help you know what should be in your fundraising messages — and why.


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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