How to Tell If Your Fundraising Is Good (Part 2: Content)

Effective fundraising has some characteristics that you might find odd or off-putting:

1. It’s simple.
2. It’s about only one thing.
3. There’s an obsessive call to action.
4. It’s built around stories.
5. It suggests specific amounts for donors to give.
6. It’s all about donors (not about the nonprofit).

This action-packed program will help you know what should be in your fundraising messages — and why.