How to Tell If Your Fundraising Is Good (Part 3: Packaging)

Fundraising is Beautiful Podcast

Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It’s less pretty, more old-fashioned, and almost messy. Here’s a look at direct mail design and packaging: Everything you need to create successful fundraising appeals — from fonts, to photos, to underlining.

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