This is a powerful and super-informative interview with Greg Warner, founder of MarketSmart who also hosts a great podcast called Engagement Fundraising.
The secret to accelerating your fundraising program is this: find the right level of engagement and giving for every donor, especially:
- Those who will leave your organization a bequest.
- Those with the capacity to become mid-level or major donors.
How do you discover this? Some combination of science and magic?
Or just ask them?
You’ll love Greg’s energy and passion as he describes all the love we’re missing by not asking — engaging with — donors.
