We all want more people to just show up at our nonprofit, love what we do, and become donors for life.
Yet we all have “the donors who need to be convinced.” The donor with a complaint who, after a real conversation, gives their biggest gift ever. The Foundation that just doesn’t get it… but once convinced, becomes your biggest fan.
And we know those donors make a huge difference to the bottom line.
It’s nicer when it’s easy. It’s not convenient to stop what you’re doing to talk to someone with a complaint or questions. It’s not efficient to email the foundation for the eighth time.
But both are worth it. Because what we’re really here for are the long-term results of the “easy & fun” and the “inconvenient & inefficient.” Both are part of the deal for organizations that want to maximize their impact.
