Keep Your Donors Giving Year After Year :)


If you want to keep your donors year after year you must thank them immediately and emotionally for their donation. Here’s how to make your thank you notes and receipts great.

  1. Get in the minds of your donors and ask yourself the three questions they are asking when they hear from you. They are thinking, “Did they get my gift? Did they appreciate my gift? What is my gift going to accomplish?”
  2. Thank them emotionally for their gift. Don’t use dry, CFO-language. Really emotionally tell them how grateful you are.
  3. Tell them how much their gift was and that you’ve received it.
  4. Tell them what their gift is going to do. Don’t give them a generic ‘thank you for supporting our mission and programs,’ tell them the exact same thing you said their gift was going to do when you asked them for it.

So, send thank you notes and receipts to your donors to let them know you received their gift, you’re grateful for their gift, and you’re doing what you said you would do with it. Send great thank you notes and receipts because you appreciate them and their sacrificial giving. Send great thank you notes and receipts because if you do you’ll raise FAR more money in the long run.

If you missed it from the last blog post, click here to see a 2-minute video that outlines how to make your thank you notes and receipt letters raise more money.

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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