Major Donor Fundraising: 3 Tips to Find New Major Donors

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Finding new majors donors can seem like impossible work.  It doesn’t have to be.

Here are three proven tips to find new major donors for your organization;

Tip #1: Your future major donors are your former! major donors! Look through your past giving records to identify donors that used to give to your organization but no longer do. These lapsed donors, for one reason or another, stopped giving. With a little bit of work, many will give a gift again.

Tip #2: Your future major donors are currently giving to your organization — they just aren’t giving at the major donor level. These donors tend to give smaller gifts and more of them. But with a little bit of direct communication and an ask for more than they typically give, you can convert some of these donors to major donors.

Tip #3:  Your future major donors aren’t currently giving you a gift, but they have a heart for the work you do.  The best way to meet these potential donors is to host “non-ask” events like open houses, dinner parties, tours of your facility, etc. The more people you can introduce to your organization, the more potential major donors you will meet.

Pro Tip: This blog post is about finding new major donors, but I want to remind you to do all that you can to keep your current major donors actively giving. It costs you more money and time to find new donors than it does to keep your current donors.

The best way to keep your donors actively giving is to Thank them promptly and emotionally for their recent gift, then Report back to them the amazing things they did because they gave a gift. Thanking and Reporting are the powerful tools you can leverage to keep your current major donors giving to your organization – and loving it.

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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