Major Donor Fundraising: Raise More Money by Simplifying and Clarifying

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Fundraisers too often make it difficult for donors to make a giving decision.

They do it by asking donors to solve complex problems and by using jargon that donors don’t understand.

One of the most important things you can do when preparing a fundraising offer is to simplify and clarify what you are trying to say.  Do this by briefly describing the problem the donor can solve when they make a donation.  Wrap this up with some urgency and a deadline by which you need the gift.  Then your donors will have the ability to quickly make a charitable donation decision.

They key here is to make it simple for a donor to understand, and then provide the additional complexity if the donor is interested in knowing more.  But too often fundraisers provide the full complexity – which is overwhelming to many donors.

Part of your job as a fundraiser is to make it simple so that more people will understand!

The end result is your donors will feel good about sending you a donation.  And you will raise more money over time as donors begin to learn more about your mission and gain trust in you and the work you do.

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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