Major Donor Fundraising: Avoid Your Summer Fundraising Slump

Major Donor Fundraising

If your nonprofit organization is like most, you are about to enter into the slowest time of the fundraising calendar — summer.

One sure fire way to avoid the summer fundraising slump is to ask your major donors to make a significant donation right before summer starts!

Your major donors tend to have what we call a “high Organizational-IQ.” They know more about your organization, and how it works, than most donors.  Because of their high Organizational IQ you can give them more information about your operation —  including the financial issues surrounding the summer fundraising slump.

So what should you do?  Identify the amount of money you need to avoid the summer slump and then ask your major donors to give a gift to eliminate the slump!

It is really that simple.  Tell them the slump is coming, tell them how helpful their gift today will be, and ask them to give a specific amount (that you’ve determined beforehand based on their giving history) to eliminate the summer slump.

So don’t waste another minute. Identify your summer slump fundraising goal and start asking your major donors for help!

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

Leave a Reply

Your email address will not be published. Required fields are marked *