A Simple Summary for Fruitful Fundraising


We looked at the fundraising performance of hundreds of nonprofits.  Big ones and small ones.  Here are the lessons from the most effective fundraising organizations:

  • Ask your donors to send a gift to help a beneficiary in a specific way.
  • Thank donors for exactly what they gave for.
  • Report back to donors on what their gift accomplished.
  • Repeat the steps above at least a couple times each year.  Each time you do, you’ll build trust, relationship, and revenue.

The lessons from successful organizations are really simple at their core: practice and get really good at Asking, Thanking and Reporting.  Master those three things and success will follow!

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