A Simple Summary for Fruitful Fundraising


We looked at the fundraising performance of hundreds of nonprofits.  Big ones and small ones.  Here are the lessons from the most effective fundraising organizations:

  • Ask your donors to send a gift to help a beneficiary in a specific way.
  • Thank donors for exactly what they gave for.
  • Report back to donors on what their gift accomplished.
  • Repeat the steps above at least a couple times each year.  Each time you do, you’ll build trust, relationship, and revenue.

The lessons from successful organizations are really simple at their core: practice and get really good at Asking, Thanking and Reporting.  Master those three things and success will follow!


Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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