Major Donor Fundraising: The Power of a Matching Gift

Major Donor Fundraising

Most major donors I know love to leverage their donations. They want their gift to go beyond funding operational expenses. They desire to help you acquire more donors and raise more money.

One of the best ways I know to increase giving amounts and acquire new donors is to offer a matching gift. Matching gifts can be used at special events, via direct mail or in personal when making an appeal.

On average, here’s what happens when you include a “match” in your fundraising:

  • Average Gift Size increases 41%
  • The # of Donations increases 110%
  • Gross Revenue increases 120%

What major donor would say no to helping your organization do that?!?

Asking your major donors to give matching funds is a great way to increase their giving as well. When they know their gift will be leveraged for a greater use, they too will stretch their giving amount.

Matching gifts are a true “win-win” for everyone involved.

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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