Major Donor Fundraising: What every Board Member needs to know about fundraising

Major Donor Fundraising

If you are a Board Member at a not-for-profit, most likely your mind starts swimming when you think about the fundraising needs of your organization.

You become anxious as you think about asking your friends for money.  You doubt your ability to come up with a great way to raise money. You don’t really know how to judge your organization’s fundraising, you just know whether you like it or not.

What if I told you that it doesn’t have to be this way?  That donor development work cannot only be fun, but fruitful?

Over the years, I have found that the easiest and most impactful way for you to become involved with fundraising as a board member is also usually very rewarding as well—thanking donors for their recent gift.

Thanking donors promptly and emotionally after their gift is essential to retaining them. As a board member, you can actively participate in this important work by writing thank you notes, making thank you calls or visiting with donors face-to-face to thank them for their gift. You will quickly see first-hand how donor development can be fun and fruitful!

Jim Shapiro
Jim Shapiro

Jim Shapiro is the fundraising coach you always wanted, the proven Sherpa who can help you get to the top of the mountain. He has 20 years experience raising money, including serving as the VP of Development for a $300m nonprofit. He then co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Jim is married, serves his community by coaching high school football, and has three children.

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