When most donors give a gift they have no idea what their gift did or if it was appreciated and used as they intended. It is your job to tell them. This line of thinking can revolutionize your fundraising results and donor retention. You can blow your past fundraising performance out of the water! In simple terms, reporting is telling your donor what happened because they gave a gift. It’s not telling them what you’ve been busying doing with their money. It’s not telling them all about your programs. It is telling them about the lives that were changed or how your cause was furthered because their gift was given. Talk to them about outcomes not the processes that produced the outcomes. If the donor feels like they made a positive impact in the world than you will build great donor relationships.