The Ask, Thank, Report, Repeat donor rhythm turns fundraising on its ear by moving the focus from the organization to the donor. When you ask a donor to make a gift you are really asking her to make a positive difference in the lives of your beneficiaries.
The big takeaway here is that you are not asking them to give your organization a gift. You are not asking them to fund your programs. You are asking them to contribute to your beneficiaries in a really specific way. Directly asking donors to help someone today, by taking action right now, is the best way to raise money.