Ask your donors to make the world a better place

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The Ask, Thank, Report, Repeat donor rhythm turns fundraising on its ear by moving the focus from the organization to the donor.  When you ask a donor to make a gift you are really asking her to make a positive difference in the lives of your beneficiaries.

The big takeaway here is that you are not asking them to give your organization a gift. You are not asking them to fund your programs.  You are asking them to contribute to your beneficiaries in a really specific way.  Directly asking donors to help someone today, by taking action right now, is the best way to raise money.

If you’d like to learn more about the Ask, Thank, Report, Repeat donor-focused rhythm, watch this video.

Jim Shapiro
Jim Shapiro

Jim Shapiro is the fundraising coach you always wanted, the proven Sherpa who can help you get to the top of the mountain. He has 20 years experience raising money, including serving as the VP of Development for a $300m nonprofit. He then co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money. Jim is married, serves his community by coaching high school football, and has three children.

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