Valentine’s Day is a great reminder to shower your donors with love!
Here are a few ways for you to love on your donors before February 14th:
- Send your donors a Valentine’s card. Send the Valentine on behalf of your organization and staff. Even better, have one of your beneficiaries sign it!
- Send flowers to your top donors. During the December holiday rush it is common to receive gifts and treats from friends, family, co-workers and business associates. What’s to stop you from sending flowers to your top donors? Include a ‘donor love’ note!
- Pick up the phone just a few days before the 14th. Let the donor know how much you appreciate their giving. And how your beneficiaries LOVE knowing that your donor cared enough to send in a generous donation.
The big takeaway here is to leverage the holiday. This is a great chance for you to show your donors that you love and appreciate them. And here’s the not-so-secret payoff; donors that feel loved and appreciated are more likely to give future gifts!