Shower Your Donors With Love


Valentine’s Day is a great reminder to shower your donors with love!

Here are a few ways for you to love on your donors before February 14th:

  • Send your donors a Valentine’s card. Send the Valentine on behalf of your organization and staff.  Even better, have one of your beneficiaries sign it!
  • Send flowers to your top donors. During the December holiday rush it is common to receive gifts and treats from friends, family, co-workers and business associates.  What’s to stop you from sending flowers to your top donors? Include a ‘donor love’ note!
  • Pick up the phone just a few days before the 14th. Let the donor know how much you appreciate their giving. And how your beneficiaries LOVE knowing that your donor cared enough to send in a generous donation.

The big takeaway here is to leverage the holiday. This is a great chance for you to show your donors that you love and appreciate them.  And here’s the not-so-secret payoff; donors that feel loved and appreciated are more likely to give future gifts!

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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