Take note of this:
A picture is worth a thousand words. So choose your pictures carefully!
We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising … or undermine your message entirely!
A good fundraiser knows when to use “negative” images and when to use the positive ones we prefer. Find out in this episode the rhythm and balance of images that motivate donors to give. And to keep giving.
What’s the subtext of your donor-communications stream? That is, what’s the overarching message they’re getting, even though you might not be saying it out loud?
For many organizations, it’s:
But for the really effective fundraisers, the subtext is more like this:
This is the basis of donor love. The big message you communicate with them.
We’ll show you how to change your subtext into one that thrills and involves donors — and keeps them giving.
A lot of nonprofit thank-you messages say something like this: “Thank you for being our partner….”
That’s about as thrilling to the donor as telling her she has nice elbows.
Donors don’t give in order to be our partner. They give to have a positive impact on the world in some specific way. And that’s what you should thank them for.
Not for what they did in their relationship with you. It’s another way to put yourself in the donor’s world and not your world. Which leads to better results every time!
Scott Harrison, founder of charity:water (and a fan of this podcast) reveals some of the thinking behind this innovative nonprofit that came on the scene 10 years ago and his virtually re-written the fundraising playbook in many ways.
Get the inside scoop on:
We learned a lot from Scott. You will too!
There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are:
They are guaranteed response-crushers. And the temptation to do both are powerful.
With real-life examples, we’ll show you how to avoid both errors and keep your fundraising strong.
Some of the strongest fundraising is connected to specific holidays.
Some of the most ineffective fundraising is also connected to specific holidays.
The special edition podcast will show you how to put holidays to work for you. And when not to do it at all.
The most impactful element of any direct mail project is the teaser — what you put on the outer envelope.
We’ll share what works, what never works, and the surprising “most likely to succeed” approach.
We’ll also discuss email subject lines — a closely related topic with some strong similarities to direct mail teasers.
Houses of worship are a powerhouse of the fundraising world. But even they face new challenges in getting their people to donate.
We take a practical and realistic look at the challenges churches face and what they can do to motivate their people to give generously.
Most fundraisers know that telling stories is the way to reach donors’ hearts and minds and motivate them to give. But what’s the right story to tell?
It’s the donor’s story. The story she’ll tell after she gives.
This podcast takes a look at what we fundraisers can do to give each donor a story to tell. That’s the foundation to lasting relationships with donors who love to give to you!