The Fundraising Rhythym That Works


We get asked two questions all the time:

  1. What is Ask, Thank, Report Repeat?
  2. How does it work?

Here’s a quick, easy summary; Ask, Thank, Report, Repeat is a communications rhythm that nonprofits follow to build relationships with their donors and to raise more money.

And here’s each step in the rhythm:

~Ask your donors to send a gift to help your beneficiaries

~Thank people who give promptly and emotionally

~Report back to your donors on what happened because they gave (use stories, not statistics)

~Repeat the cycle to build trust and increase revenue

To learn more about the Ask, Thank, Report, Repeat rhythm, click here to watch a 3-minute summary short video.

Update: we’re hearing that a lot of people are sharing this video with their boss or Board because it explains why you need to have both appeals and newsletters.  It’s always great to hear that E.D.s and Boards are getting more educated about good fundraising!

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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