Major Donor Fundraising: Don't Push "Send"– Pick Up the Phone and Call Your Donors

Major Donor Fundraising

Early in my career I was taught that a great fundraising professional should never have lunch alone.  Lunch is the most natural time of the day to meet with current and prospective donors.

Now, I love food and enjoy a great lunch.  But who really has the time in our fast paced lives to set a lunch appointment every day?

So, for the days you can’t have lunch with someone, I’ve evolved this thinking into 2016 and apply the “don’t send an email when you the phone will do” rule.

  • When you pick up the phone to call your donors, it sends a strong message that you care enough about them to take the time to connect.
  • Have you ever sent an email to a donor or co-worker to have it misunderstood or interpreted? Phone communication is much clearer since there is no need to translate your words, emotions or intentions.
  • Most organizations aren’t taking the time to call their donors. They are caught up in the efficiency and bulk process of email and direct mail.

Your donors deserve better, especially your major donors.  Make the time to pick up the phone and connect with your donors on a personal level.


Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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