The Long Cut

improve

“Ship your work. Get feedback. Improve it. Repeat.”

This lesson comes from the Tech and Art worlds, but it applies perfectly to fundraising.

Every time you send out a piece of fundraising, you’ve shipped your work. Celebrate it.

Then you get feedback in opens, click-throughs, # of gifts, response rate, etc. Measure it.

Then you ask, “What could we do to get more opens, click-throughs, etc.?” Improve it.

Then you keep it up. Because when you repeat the cycle, you get the “compound interest” of ever-improving results.

Ship your work. Get feedback. Improve it. Repeat.

It’s not sexy. But it’s a priceless way to serve your beneficiaries or cause.

Steven

Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.

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