Peter Drucker said “What’s measured improves.” Want to improve your fundraising? Here are the two most important things to measure:
- Net revenue
- Donor retention
There are a lot of other key performance indicators in fundraising, but if you measure (and thus improve) these two numbers, your fundraising program will be in fine shape.
Don’t miss these insights from the front lines of fundraising!
Author Profile
Steven Screen is Co-Founder of The Better Fundraising Company and lead author of its blog. With over 30 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven.
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
- Steven Screenhttps://betterfundraising.com/author/steven/
