What fundraisers should measure for success

Fundraising is Beautiful Podcast

Peter Drucker said “What’s measured improves.” Want to improve your fundraising? Here are the two most important things to measure:

  1. Net revenue
  2. Donor retention

There are a lot of other key performance indicators in fundraising, but if you measure (and thus improve) these two numbers, your fundraising program will be in fine shape.

Don’t miss these insights from the front lines of fundraising!

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