Kickstart Your Fall Fundraising!


We just finished teaching the Kickstart Your Fall Fundraising tele-class.  Over 140 nonprofit organizations from around the globe joined this conversation.  The highlights from this call included the following points.

  • Create a fundraising rhythm for your donors to follow.  We use four simple words.  Ask, Thank, Report, Repeat.
  • Know what your fundraising offer is.  A good offer identifies a problem, solution, the solution is a good value and urgency or timeline.
  • Ask more often.  Ask for more.
  • Thank donors who have recently given you a gift.
  • Know that 80% of your revenue comes from 20% of your donors, so focus your energy on developing major donor relationships.

Keep your eyes on this blog for more clear thinking about fundraising.

Jim Shapiro

Jim Shapiro is the fundraising coach you’ve always wanted, the proven Sherpa who can help you get to the top of the mountain. Jim has 30 years’ experience raising money, including serving as the VP of Development for a global $100m nonprofit. He co-founded The Better Fundraising Co. to help small-to-medium nonprofits raise more money.

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