It’s one of the most common experiences in fundraising. You’ve created a powerful fundraising message. Then you show it to your boss — and she hates it. We can’t ignore bosses (and board members and other authorities) — and they often dislike our best work. Because it’s not aimed at them!
Here’s how to gently make your case with your boss that whether she likes it or not isn’t relevant — and in fact, her dislike is a pretty good indicator that you’ve done it right! Practical steps that will help you put the good stuff out their and raise more money!